Tourism Authority of Thailand Dubai and Middle East office has named HH Sheikha Hend Al Qassimi and TV Host & model Amy Kitchingman as official tourism ambassadors of Thailand in the Middle East region. The appointment was made to coincide Tourism Authority of Thailand’s (TAT) Women’s Journey Thailand campaign that is set to launch on 1 August, 2016. The campaign encourages women travellers from around the world to enjoy a huge range of activities, special offers, discounts and privileges as well as products and services geared to meet their needs throughout the month of August.

Mr. Chalermsak Suranant, TAT Dubai & Middle East office Director said, “We are thrilled to have HH Sheikha Hend Al Qassimi and Amy Kitchingman as official Middle East ambassador of Tourism Authority of Thailand. The appointment aims to help us further promote Thailand to women expat and local residents in the region.”

As part of the new contract, HH Sheika Hend Al Qassimi and Amy Kitchingman will attend several events in the Middle East and Thailand and conduct series of filming and photo shoots in Thailand to be used as official promotional materials of TAT in the Middle East.

Mr. Chalermsak Suranant added, “Thailand has always been a welcoming destination for women from all over the world, which is why we see so many females coming here independently and in groups. Our Women’s Journey Campaign wants to celebrate these women travellers by making it easier than ever for them to visit the kingdom and take advantage of the many activities the kingdom provides therefore strengthening our position as one of Asia’s most female friendly destinations.”

The Women’s Journey Thailand campaign is aimed at women travelling individually or in groups as well as women visiting Thailand with family who might want to enjoy some activities by themselves.

TAT is working with a range of partners in the health and beauty sector as well as hotels, airlines hospitals, gyms and sports clubs to offer discounts and offers to women visiting Thailand from 1 to 31 August, 2016. The campaign is also a way of marking Her Majesty Queen Sirikit’s 84th birthday on 12 August. To support the Women’s Journey project, the special deals from the Amazing Thailand Grand Sale will be extended to 31 August, 2016.

To ensure women travellers get the most out of the campaign, TAT has released a mobile application “Women’s Journey Thailand,” that enables them to navigate the offers and promotions and to plan their schedule accordingly. The products, services and events are listed under five categories: Beautiful Look, Beautiful Shape, Beautiful Mind, Beautiful Retreat, and Beautiful Experience. The Women’s Journey Thailand application can be downloaded from Play Store and iStore.

For the month of August, female tourists will also benefit from female-only immigration lanes at Thailand’s international airports, special parking and a range of offers on air tickets.