Portuguese fashion brand Sacoor Brothers re-opened its flagship doors at The Dubai Mall with a fresh new concept and larger than life elements. A beautiful blend of novelty and modernity, yet elegant and refreshing.

To celebrate this special occasion, a Grand Opening red-carpet event was hosted in store and graced by key media, influencers, business partners, the Portuguese ambassador of the UAE, other dignitaries, CEO Sacoor Brothers Middle East and the Sacoor Brothers themselves.

The event reinforced the brand’s Portuguese culture with live Portuguese entertainment, a selection of Portuguese delicacies, and artist painting traditional Portuguese designs on tiles for guests to personalize and take home.

“The store was designed with a younger, fresher appeal complete with digital visuals and exciting personalized services to transport you into a realm of luxury where everything you see and experience is unique and speaks to each customer. We are excited that we were able to launch the first store adopting this concept in the Middle East at The Dubai Mall, and look forward to opening more stores with the same look and feel across the region and beyond. We view ourselves not just as a fashion label, we want shoppers to be immersed into our culture and understand our integrity and the legacy we carry” said Antonio Carrico, CEO Middle East.

New permanent features:

Portuguese Art Gallery – Bringing Portuguese art to the forefront, the store features 7 hand made pieces by renowned Portuguese artists.

Live Window Tailors – Adding to the much appreciated notion of personalization are the store’s window tailors. Shoppers can watch expert tailors altering in real time inside the store windows.

Digital Screens & Touch Screen Social Media Walls – Designed on the lines of innovation, dynamic LED screens are found throughout the store. Two interactive touch screen social media walls display any posts tagged with #SacoorBrothers, offering an engaging experience.

Frutaria Bar- Promoting a healthy lifestyle, Sacoor Brothers brings the first-ever in store juice bar “Frutaria”, serving 4four types of fresh juices daily for a variety of complimentary refreshments.

The new Sacoor Brothers is perfectly designed for the millennial and beyond, becoming an integral part of their lifestyle at present and in future.