The First International Fashion Festival (IFF), at the exclusive resort; Porto Montenegro, was a fabulous fashion fuelled affair!  House Of Hend took to the runway on Friday 27th, not only dazzling in delight with their collection of exquisite hand-embroidered masterpieces, but took centre stage to an exclusive, VIP audience.

Led by Her Highness Sheikha Hend Faisal Al Qassemi, they showcased their most recent collection- Spring Blossom.  Their inspiration came from the idea of cherry blossom in the springtime- coming to life, of how it blooms and blossoms into a mature flower. The soft tones, that are juxtaposed with vibrant shades, created the beautiful blossoming effect throughout the collection.

The fabrics are feminine, fun and elegant, the key is within the delightful details and exquisite embroideries- they tell the story of the young cherry blossom maturing into a fabulous, vibrant and stunning flower. However, House Of Hend like to show their traditional roots through their signature Abaya designs, and also like to highlight western influences with their fabulous cocktail dresses and stunning evening wear.