As the ultimate inspiration for daring women, Selena Gomez is the muse behind Defy, by Puma. She bravely opposes conventions and carves her own lane without apologizing. Defy is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training standards and goes beyond style.

“To Defy is to be brave” mentioned Selena Gomez. “It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. Puma has captured this feeling perfectly with their new Defy training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”

Puma’s Defy main tech benefits are:

Comfort: PROFOAM provides instant cushion. Good things come to those who go get it.

Support: Super supportive. Kind of like your besties, but in sneaker form.

Fit: Knitted upper for a sleek, lightweight fit. Who knew a sneaker could be so cosy?

Discover more about dare to Defy The Norm, here.