Puma launches the new IGNITE Flash for women, featuring Selena Gomez, as compliment of the “En Pointe” spring-summer collection.

This training shoe changes the game by including evoKNIT technology, which offers form-fitting comfort for long trainings. The shoe features IGNITE foam- providing a lightweight, comfortable, and cushioned feel under the foot. The moulded rubber heel clip is designed to secure the heel and caps off the finishing details.

Selena spearheads the “En Pointe” collection, which Puma built for confident women, it compliments all aspects of the hustler lifestyle. As the ultimate fashion icon, Selena is the ideal representation of the line- her flexible style takes her from the gym to the red carpet and to all corners of the globe.

IGNITE Flash, by PUMA are available from March the 15th via PUMA stores and puma.com