Girl pop-group, Little Mix, wearing JF London Shoes.

Born in Milan, Joshua Fenu, moved stateside to hone his craft that seen him rise to the top pretty quickly, stepping up his game, and creating an A-List portfolio as a stylist and music producer in Los Angeles.

Music phenomenon’s such as Macy Gray, Missy Elliot and Rihanna are some of the names he worked with, before becoming a creative consultant for fashion houses such as the designer Elio Fiorucci. However, when he was appointed the creative director of accessories for Zuhair Murad, his love for red-carpet glamour and couture fashion grew.

His love for sparkling pop, and sheer elegance saw the creation that is JF London (Joshua Fenu London) come to light’. A luxury shoe and accessories house, that showcases Joshua Fenu’s style within a perfect balance- between modern and classic, sparkling pop and absolute elegance. More than just fashion, JF London reflects life in the fast lane. A JF London wearer is current, and expresses confidence; together they walk towards success. Unique detailing, impeccable craftsmanship and fit makes JF London stand out from the norm. However, the pink sole and the five-point gold star indicates the Hollywood’s walk of fame, yet each design is a complete tribute to London, that is entirely handmade in Italy with extreme attention to detail.

JF London, is a luxury shoe and accessories house, that showcases Joshua Fenu’s style within a perfect balance- between modern and classic, sparkling pop and absolute elegance.

JF London is known for its luxury accessories, with glamorous statement shoes at its heart, that is undeniably inspired by Music and art, and is fused with beauty and style. With his experience within music, art and styling guarantees an impressive portfolio of stars who strut their stuff in his daring, bold designs. Celebrities such as girl band Little Mix, Singers Rita Ora, and Nicole Scherzinger, as well as models Winnie Harlow and Lottie Moss are fans of his handmade unique designs.  Not only is JF London listed within the official Milan Fashion Week schedule, they have showcased numerous occasion at Copenhagen Fashion Week, and London Fashion Week- becoming a firm favourite within Europe.

Joshua Fenu has two separate lines, ‘JF London’- which comprises of sneakers, shoes and bags, which reflects on the more current and kooky style, whereas ‘By Fenu’ is red-carpet style designs, fit for exclusivity.

The latest By Fenu collection, is inspired by the iconic fashion shows and the trends of 80’s, where the handmade embroidered and exquisitely detailed shoes are reminiscent of great Ancient Egypt and Queen Cleopatra. Embroidery, jewelled embellishments and the preciousness of the designs, along with the carefully selected materials reflect on the exclusiveness of Haute Couture, and the rich, vibrant details of Ancient Egypt.

With Joshua Fenu taking the shoe world by storm, one step at a time, dressing a wave of A-List and creating a buzz across fashion weeks’ in Europe, we predict a bright, sparkling future that surpasses his world, and becomes a global symbol- the star of Joshua Fenu London.

We predict a bright, sparkling future for Joshua Fenu, after dressing a wave of A-List stars’, and creating a buzz across fashion weeks’ in Europe.