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Zadig Rocks Dubai!

French brand Zadig & Voltaire unveiled its Fall-Winter 16 collection in the UAE on Wednesday 11th of May in a very Parisian setting at Frioul, Madinat Jumeirah. Press, influencers and brand’s VIP customers gathered for a night of entertainment, from the GlitterBox that tattooed the guests in unique glittery designs, to the soft rock band that oozed the feel of the brand.

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A DJ, a live Snapchat, and a customized SharingBox that printed instant images of the guests in Zadig & Voltaire props were also a part of the night’s many activities.

The collection’s setting was the reproduction of the brand’s presentation in Paris during March’s Ready-to-Wear Fashion Week.

Ready-To-Wear looks were suspended on large wooden installations giving the impression that the collection was floating in the venue which looked like a typical Parisian apartment with its wooden flooring and white furniture.

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Accessories were placed on top of vintage TV screens playing the brand’s Fall-Winter 16 video.

Zadig loves Paris. This season more than ever, creative director Cecilia BÖNSTRÖM pays tribute to the city in which the fashion house was born.

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Insanely feminine yet voluptuously masculine, the elegance of the Zadig & Voltaire girl derives its strength and independence from a mix of vintage effects and prints, mesh cocoon-like shapes from Italy and South America, ultra-soft furs and leathers to caress, maxi volumes cut through with light silks and lace.

Few Men’s looks were displayed as well, complementing the women’s collection.