Discovering time like a vast playground is a veritable experience. Measuring the hour, but to have more fun with it. Style, yes, but to be more liberated from it.
This is Hermès Time, which was revealed on the 10th of December 2017 in Kuwait City, with an all-new show devised by the London-based company Gandini Juggling. The show is followed by a scenography circuit open to the public from the 11th until the 18th of December, from 10am-10pm and Friday from 2pm-10pm at Al Hamra Luxury Centre.
For Hermès, time is an object born of uncompromising expertise. Its inherent tension is translated by the house into a singular characteristic. Rather than measuring, ordering, and seeking to control it, Hermès dares to explore another time, designed to arouse emotions, open up interludes, and to create spaces for spontaneity.
The show by Gandini Juggling is in the image of this time that mixes up the rules and playfully subverts them. Peculiar characters mingle with the guests. In their hands, apples pirouette in a ballet of fluid and precise gestures. The mood of the audience dances to the rhythm of the comic sketches. Gravity is a question for the apples alone, caught in time, every time. The pace of the game accelerates. Light-hearted, it nevertheless rises in crescendo. At the end, exactly one hour has passed, but who could have known? Time has slipped away, at the whim of the artists and apples shaping the space.
Hermès dares to explore another time, designed to arouse emotions, open up interludes, and to create spaces for spontaneity.
The experience continues with the disconcerting scenography. First, with monolithic windows in which the watches appear and disappear within time, with pulsating light, then come interactive screens, human sized to better appropriate the forms. Before these two-way mirrors, silhouettes of the visitors are displayed before slowly vanishing into smoke. Videos and images succeed each other, stretched, duplicated in the manner of a kaleidoscope. It is for us, in front of the screen, to decide what to do with this time, this playful ally that belongs to us, always.
Discover more via their Website.