JewelleryNews

Swarovski’s St. Valentine’s Day #BrillianceForAll

For their Valentine’s Day 2018 collection, Swarovski embraces a fresh and daring take, that makes it relevant to everyone, at all times. The romantic aesthetic is totally refreshed and renewed, as explains Creative Director Nathalie Colin: “Love conquers all, and love has so many facets. Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste.  Every piece is infused with messages of diversity and freedom to love that are very important to me- and to everyone.”

The new ‘Lifelong’ family lends a fashion perspective on the knot motif that symbolises everlasting love. Organic twists and turns reimagine the infinite flow, of the knot, while clear crystals are beautifully woven into the rose-gold, and rhodium plated designs, as it shows on the bold two-toned cuff and the on-trend double ring. Bangles, chokers, pendants and rings also come in smaller proportions for a delicate, fine-jewellery spirit that can be layered or worn as dainty standalones.

Fashion Influencer, Chiara Ferragni and Fiancée Fedez.

A Valentine’s iconic, the heart is brilliantly refreshed this season with the new ‘Lovely’ range. Illuminated with pavé crystal, the open-heart designs are cute tokens of affection that can be elevated to a cool edge when paired with other pieces like the simple ‘Attract’ chokers, which feature brilliant dangling Zirconia droplets. The combinations ensures a feminine, yet contemporary look.

New expression of its #BrillianceForAll concept, their Valentine’s Day campaign portrays real life couples, starring the queen of fashion influencers, Chiara Ferragni and her fiancée Fedez. The stylish couple playfully entwine around the ‘Love Me, Love Me Knot’ concept. Shot in New York, the campaign embodies the daring spirit of Swarovski, while emphasising its belief that brilliance is for everyone, as the loved-up couple prove within style.

A selection of jewellery, that has a fresh perspective on everlasting love, and worn by Chiara Ferragni and Fedez.

Discover St. Valentine’s #BrillianceForAll here.