Swarovski, the global leader in cut crystal and fashion jewelry, presents powerhouse from Pakistan –MARIA B, and their exclusive fashion designs, as part of the ‘Ingredient Branding’ program.

MARIA B as a brand has become one of the biggest market leaders in Pakistan, augmenting the brand’s popularity by establishing a large retail network. Quality, design innovation and affordability are the key brand ethos, leading the label to cater to every segment in the market. Today MARIA B is the only fashion house with a vertically integrated industrial scale production facility and has one of the largest networks of outlets in Pakistan.

“We are very excited to present our new collections and fashion creations through our partnership with Swarovski where we have worked with incorporating Swarovski crystals into the collection”, said Maria B. “I think it’s brilliant when international collaborations like these can help bring two markets together, allowing them to prosper through the exploration of new avenues and technologies in fashion.  Beyond the glory of the moment is the potential of what ‘Sparkling Couture’ has unlocked for Pakistani designers. What matters is the effect it will have on Pakistan as it permeates the international fashion scene.”

The partnership with Swarovski is for MARIA B’s ‘Mbroidered’ and “Maria B Lawn’ line – both being market leaders in their respective segments. Mbroidered is one of the largest selling chiffon lines since the day it was first released and is exported widely to the UK, USA and UAE markets. Maya Ali, the reigning queen of silver screen in Pakistan, is the brand ambassador and face of the campaign and will be presenting the latest collection to be launched on 27thAugust.

The shoot for this latest collection is the first collaborative shoot done by MARIA.B and Swarovski in Dubai. The idea is to bring together elements from both markets to bring attention towards the design process itself and to do an exclusive lifestyle photoshoot to emphasize the brand’s growing commitment and expansion in the Pakistani market.

“Our Ingredient Branding program allows regional designers to utilize the Swarovski Professional brand and support packages, as well as the crystals, to build and enhance their own businesses”, said Andrew Mojica, Managing Director, Swarovski Middle East. “Swarovski is a household name that brings to the fore great quality, years of research and development and hence we are proud to work collectively with MARIA B – a brand name that exudes affluence and a high fashion vibe.”

The two brands together have produced 4 collections in the past where MARIA B has incorporated Swarovski crystals. The current project highlights the growing partnership as Swarovski continues to collaborate with this major designer from the Pakistan fashion industry.