Chopard launched its first diffusion jewellery in Fairmined gold. Inspired by the design of the famous Palme d’Or awarded in Cannes, a jewellery line in ethical gold has been launched. Stylish and fresh, refined and sustainable, the Palme Verte collection will sure become iconic in its own right. Crafted in Fairmined 18 karat yellow gold, these must-have jewellery items are worn like talismans that one never takes off. Ethical jewels just for oneself, to be cherished whilst knowing that wonderful things are within reach.
In 1998, the President of the Cannes Film Festival mandated Chopard to redesign the Palme d’Or: Chopard thus lent its unique touch to the magic of the legendary symbol. Awarded to the director of the best film at the event since 1954, the Palme d’Or is a reference to the coat of arms of the city of Cannes. The trophy was entirely rethought by Caroline Scheufele. The gifted hands of the Chopard craftsmen thus gave rise to the new technical and stylistic interpretation of the Palme d’Or. These two institutions, each symbolising the ultimate in glamour, thus crossed paths and have remained inseparable ever since that milestone year when Chopard first became official partner of the Cannes Film Festival.
In 2014, driven by her unceasing commitment to sustainable luxury, Caroline Scheufele decided to make the Palme d’Or a new symbol of the values that are so dear to her heart. Since then, the Palme d’Or has been entirely made in Fairmined gold – a label thus guaranteeing that it is produced with due respect for social, environmental and ethical standards.
In 2015, the Palme d’Or is celebrating its 60th anniversary. Chopard is paying tribute to it through several creations, ranging from Haute Joaillerie creations to dainty, restrained jewellery lines. This remarkably smooth design radiates the beauty of self-evident simplicity. Earrings, a pendant, a ring and a bracelet are part of this exquisitely refined collection.