The renowned fashion sensation is coming to announce Beauty Pop- the region’s biggest beauty event featuring a star-studded line up, hosted by Belle Femme and Absolute Events. Olivia Culpo, will be in Dubai from 22nd-24th of February 2018, to announce the biggest beauty event of the year, Beauty Pop.
Brainchild of Belle Femme- who previously organized and executed a sell-out Kim Kardashian West and Makeup by Mario masterclass as well as the Khloe Kardashian and Fouz Al Fahed makeup masterclasses, and Absolute Events; the event, which is going to be held at Dubai Design District, will unite international and regional celebrities, guests, bloggers and retailers for a weekend full of makeup masterclasses, panel talks, meet and greets, brand pop up activations that will educate, entertain and inspire.
Over the weekend of April 19th-21st, you can spend the morning, afternoon or entire day exploring the different zones featuring the world’s premium beauty brands that will be offering incredible expert tips on a number of glamorous topics including cutting-edge technology skincare and innovative hair and makeup tools. Think of it like a comic con for people interested in beautifying products, guests will be given the once-in-a-lifetime opportunity to interact with some of the biggest beauty and style gurus from the net!
“Many great beauty events are taking place in Dubai. With Beauty Pop, we are approaching the industry from a different angle and bringing something edgy and distinctive to the beauty platform in the UAE and the region” said Beauty Pop partners Bodour Al Hilali and Laila Shbib.
The Dubai fashion and beauty industry alone is estimated at $41 billion dollars, and competes with markets like New York, Paris, and Hong Kong. There is a colossal shift in buying power, particularly in beauty, hair and skincare. Brands and beauty influencers are keen to come to the region where they have a massive following,” added Al Hilali and Shbib.
Considered as the epitome of beauty and currently one of the Sports Illustrated rookies, Olivia Culpo has carved a prominent mark for herself in Hollywood. She now stars in the new E! documentary series “Model Squad” where they follow nine of today’s most high-profile and in-demand supermodels in the fashion industry and gives exclusive access inside their unique celebrity lifestyle. Culpo is headed back to Dubai to make the major beauty event announcement and attend a series of fashion, and lifestyle events secured by Maven Marketing and Events, who is uniquely positioned as a pioneer in the region in aligning celebrity brands with the hot lifestyle and retail sector.
Whether you’re passionate about learning the latest in contour tricks or getting expert inside knowledge from the best in the business while being immersed in glam sessions with the stars, this event is your ultimate beauty and lifestyle experience all under one roof.
Various ticket options will be on sale soon to suit every person, so stay tuned for more updates, here.