Beauty

Korean Beauty Brand Vitabrid C12 Launches in MENA Region

Korean beauty leader Vitabrid C12, is proud to announce the launch of their Vitamin C driven skin and hair care products across the Middle East this week. Orders for the highly-anticipated product are now available exclusively on VitabridMENA.com.

Vitamin C has proven beneficial to the skin for brightening tone, boosting collagen levels, diminishing spots and producing an antioxidant effect. For hair, it can strengthen thinning and weakening strands, promote hair regrowth, prevent hair loss, and protect the scalp from UV exposure.  Following its widespread success in Korea and Japan, being personally endorsed by celebrities and K-Pop Stars, the brand is continually making waves in the beauty world, most recently signing an exclusive distribution deal with Barney’s New York resulting from their successful North American launch.

The Vitabrid C12 line is driven by Vitabrid CG, a Vitamin C complex (ascorbic acid, zinc oxide, glyceryl monostearate) that has never been used before in a beauty line. It relies on patented Layered Double Hydroxide (LDH) technology, billed as proprietary organic-inorganic hybrid technology that encapsulates active vitamin C between bio-friendly mineral layers such as stabilizing zinc, to deliver it continuously for over 12 hours.

Vitabrid CG was developed at South Korea’s prestigious Ewha Woman’s University. The core technology was recognized as one of the most innovative technologies by MRS and C&EN. In addition to these accolades, the brand received the Trendsetter Award at Cosmoprof North America, an award given to companies with the potential to lead future trends. Monde Selection of Belgium, also known as the Nobel Prize in the field of cosmetics, chose Vitabrid SKIN and HAIR as the Grand Gold Award winners in 2016 and 2017. The brand was also recognized in ‘Nature’ Magazine as one of the most Innovative Technologies of 2017.

“Consumers who care about the quality of purchases they obtain will not be disappointed by our high-end range of skincare products. It is well known in the skin care community that vitamin C has several benefits such as skin brightening through melanin inhibition, skin tone firming, wrinkle reduction and collagen synthesis among others. The drawback is that vitamin C, by nature, is a highly unstable compound and is easily destroyed before delivering its benefits to the skin. Also, its water-soluble property makes it nearly impossible for vitamin C to penetrate through the skin layers that are protected by the lipid layer on top, but Vitabrid solves this issue with its new DDS drug delivery system” said Beomwook Han, Vitabrid’s Senior Managing Director.

Vitabrid C12 products are now available exclusively on VitabridMENA.com for delivery to 14 countries. Free delivery is offered for each order within the UAE and will be delivered within three days of purchase.