Edita Vilkeviciute is the face of Roberto Cavalli’s latest fragrance Paradiso, which is an earthly paradise of thrilling sensations and voluptuous delights. Unashamedly hedonistic, Roberto Cavalli Paradiso is a celebration of the pleasures of existence. With this fragrance, the famous Italian couturier brings everything to its climax. In his hands, the Mediterranean dolce vita is transfigured and becomes a true Paradise on earth.
Roberto Cavalli Paradiso was designed to enhance the joie de vivre. An uplifting and stimulating fragrance, it radiates delight and happiness. A resounding ode to sensuality and seduction, it encourages us to seize the moment and fully enjoy the pleasures of this earthly paradise.
The birth of this new fragrance will be celebrated through a world-wide multi-platform campaign introducing Roberto Cavalli Paradiso’s new face, Edita Vilkeviciute. Edita is an acclaimed supermodel whose career was propitiously launched by her runway debut for Cavalli. Scintillating, she radiates a stunning form of beauty and an aura of grace and modernity. We’ve had a chat with Edita to bring you an exclusive with this gorgeous supermodel.
How did you get into modeling?
I was on holidays with my parent in Lithuanian beach town. I was invited to do a little competition casting for a modeling agency. I went and everything started from there.
Can you tell us a bit about being the face of Roberto Cavalli’s latest new fragrance Paradiso and where the campaign was shot?
It is an honour to be the new face of Roberto Cavalli Paradiso fragrance. I am blessed and really grateful to have this chance and to take part in this beautiful campaign. The TV spot takes place in the Mediterranean sea. It is like the paradise on Earth with this beautiful garden, birds and parrots…
It was a pleasure working in this atmosphere of “paradise”.
If you were not a model what other profession would you have done instead?
I was still in high school when I started modeling, but my dream was to become a pianist! I am really inspired by Nina Simone’s work.
What has been your favourite fashion moment?
In so many years of modeling there have been so many!
What beauty tips do you swear by?
I keep my skin super clean. I wash it morning and night.
I always remove my make up before going to sleep.
Roberto Cavalli Paradiso is available at Wojooh, Sephora, Debenhams, Areej and Paris Gallery