Guests included Anna Dello Russo, Suzy Menkes and Kilian Hennessy

On July 6, Buccellati celebrated the launch of their new Opera Collection and advertising campaign in the halls of the historical Parisian landmark, Hôtel Salomon de Rothschild.

Friends from around the world (Anna Dello Russo, Suzy Menkes, Astrid Munoz, Stefano Tonchi, Erica Pelosini, Kilian and Elisabeth Hennessy, Santiago Gonzalez and Margherita Weinberg, Giada Magliano and Maurizio Gianninoni, among the others) gathered with the Buccellati family and guest of honor and star of the new Buccellati advertising campaign, Elisa Sednaoui, to toast the refreshingly youthful designs of the Opera Collection.

Inspired by the house’s new logo, the collection’s central motif awakens Italian Renaissance culture: the ideal of absolute symmetry as expressed by the flower. Characterized by sinuous fine lines and harmonious forms, Opera is comprised of a wide range of pieces; bracelets, necklaces, rings and earrings in yellow, white and rose gold, some with pave diamonds. The collection also encompasses high jewelry pieces featuring cuffs, one-of-a-kind cocktail earrings and rings adorned with sapphires and emeralds.

Amid the vitrines of jewelry, Buccellati displayed official and behind-the-scenes images of its new advertising campaign, starring the beautiful Elisa Sednaoui and captured by celebrated photographer, Peter Lindbergh. Milan, the city where Buccellati was founded nearly a century ago, served as the background for the shots.

Buccellati’s Opera Collection will be available in the UAE starting from September 2015, exclusively at Bloomingdale’s-Dubai, The Dubai Mall.

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